In case such firms possess readily available resources they can move on to integration strategies but should never be at the cost of diverting attention from current strong competitive base. The idea behind is to focus and make the current competitive base stronger. Such firms or divisions are better to adopt and pursue strategies such as market development, market penetration, product development etc. The first quadrant refers to the firms or divisions with strong competitive base and operating in fast moving growth markets. Quadrant I (Strong Competitive Position and Rapid Market Growth) – Firms located in Quadrant I of the Grand Strategy Matrix are in an excellent strategic position.This matrix offers feasible strategies for a company to consider which are listed in sequential order of attractiveness in each quadrant of the matrix. Data needed for positioning SBUs in the matrix is derived from the portfolio analysis. The Grand Strategy Matrix is based on two dimensions: competitive position and market growth. All companies and divisions can be positioned in one of the Grand Strategy Matrix’s four strategy quadrants. Grand strategy matrix is the instrument for creating alternative and different strategies for the organization. The Grand Strategy Matrix has become a popular tool for formulating feasible strategies, along with the SWOT Analysis, SPACE Matrix, BCG Matrix, and IE Matrix.
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